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The Rise and Fall of Weekly Shonen Jump: A Look at the Circulation of Weekly Jump
Japanese manga anthologies are one of the foundations of Japan's manga culture. Most popular series are first serialized in manga anthologies before being released in the tankoubon format. Despite the success manga is enjoying around the world, recent reports indicate that Japan's domestic manga market have gone into a decline. As a result, manga publishers are finding it difficult to make a profit from manga anthologies. Last month, Weekly Shonen Magazine's circulation dropped under 2,000,000. The suspension of Shueisha's Monthly Shonen Jump could also in part be attributed to declining sales.
Despite the difficulties many magazines are facing nowadays, Shueisha's Weekly Shonen Jump experienced a slight boost in sales in recent months. Last December, for the first time in 11 years, Shonen Jump's circulation increased from 2.75 million to 2.78 million. However, when compared with sales from 10 years ago, this number is hardly encouraging. To understand Shonen Jump's current situation, one needs to look at the magazine's historic circulation.
Below is a look at Shonen Jump's historic circulation, as well as an updated list of the Shonen Jump manga circulation numbers (updated from the 2006 version).
The Circulation of Weekly Shonen Jump
Launched in 1968 by Shueisha, Weekly Shonen Jump competed with the already successful Weekly Shonen Magazine (Kodansha) and Weekly Shonen Sunday (Shogakukan). By keeping a close eye on what its readers wanted through surveys and polls, Shonen Jump soon became one of the top-selling shonen magazines in the market. At the height of its popularity, thanks in part to popular series like Dragon Ball and Slam Dunk, the New Year's issue of Shonen Jump (issue 3-4) in 1995 sold over 6.53 million copies.
Since then, with the conclusion of popular serializations such as Dragon Ball (ended in 1995) and Slam Dunk (ended in 1996), circulation of Weekly Jump decreased rapidly. In 1998, the New Year's issue of Jump sold only 4.15 millions copies, dropping below the circulation of its competitor Weekly Shonen Magazine, which had an estimated circulation of 4.45 million. It was the first time in 24 years Weekly Jump yielded their position as the top selling Weekly Shonen Magazine.
Below is a graph of Shonen Jump's sales throughout the years from exlight.net:
Some notes from the creator of the graph:
- The source of the figure came from an article on Weekly Jump from Wikipedia (Japanese edition).
The original data is inaccurate; some contains the circulation of New Year's issue, some contains the circulation of the best-selling issue of the year, so the statistics in the figure has several issues. However, there are no other sources on this topic, and the figure does provide a general overview of the situation. As a result, the figure offers three different kinds of circulation information: New Year's issue, the best-selling issue of the year, and the average circulation of the year.
- Circulation of Weekly Jump experience a rapidly decline between 1995 and 1996, falling from 6.53 million to 5.88 million copies (-10%). The circulation decreased again between 1996 and 1997, falling from 5.88 million to 4.05 million (-31%). However, the data taken before 1996 is the circulation of New Year's issue, while the data taken after 1997 is the average circulation of the year, so it may not represent a genuine decrease.
Generally, circulation of New Year's issue is very close to the circulation of the best-selling issue of that year, meaning the circulation of New Year's issue is greater than the average circulation of the year. As a result, the actual decline between 1996 and 1997 would be smoother than what the figure shows.
- The data taken between 1982 and 1984, and later after 1997, were all of the average circulation of the year, while figures from other years show the circulation of the New Year's issue. There was no significant change between 1982 and 1984 in the figure, so one can see the decline between 1996 and 1997 was very big.
Below is a graph comparing Weekly Shonen Jump's sales with a few other popular shonen magazines (data taken from WJ Log):
As the graph indicates, the circulation of Shonen Jump is significantly higher than most other magazines through out the years. However, between 1995 and 2005, while other magazine's sales stayed fairly constant, Shonen Jump's circulation decreased dramatically. If this trend continues, Shonen Jump may find itself struggling alongside other magazines.
Shounen Jump Manga Circulation Numbers
It's been almost a year since the "Shounen Jump Manga Circulation Numbers" was posted, below is the newest sales numbers of manga serialized in Shonen Jump, compiled by 2ch Jump Log Warehouse.
Currently Serialized in Jump
| Title (Volumes) |
Circulation |
Latest 1st Edition vol. Sales |
| Kochikame (1-151) |
135,000,000 |
vol. 153 - 360,000 |
| One Piece (1-45) |
130,000,000 |
vol. 45 - 2,250,000 |
| Naruto (1-36) |
71,000,000 |
vol. 36 - 1,480,000 |
| Bleach (1-27) |
39,000,000 |
vol. 26 - 1,310,000 |
| The Prince of Tennis (1-35) |
37,000,000 |
vol. 37 - 500,000 |
| Hunter X Hunter (1-20) |
36,958,000 |
vol. 22 - 1,560,000 |
| Gintama (1-17) |
16,000,000 |
vol. 17 - 550,000 |
| Eyeshield 21 (1-19) |
12,30,000 |
vol. 23 - 510,000 |
| D.Gray-man (1-10) |
8,000,000 |
vol. 10 - 700,000 |
| Katekyo Hitman Reborn! (1-14) |
7,000,000 |
vol. 2 - 120,000 |
| Pyu to Fuku! Jaguar (1-11) |
5,500,000 |
vol. 8 - 390,000 |
| Bobobo-bo Bo-bobo (1-15) |
4,875,000 |
vol. 15 - 190,000 |
| Majin Tantei Nougami Neuro (1-6) |
1,000,000 |
- |
*All numbers are from sales in Japan only (counting sales in other countries, Dragon Ball would be 300,000,000+, Fist of the North Star would be 100,000,000+, and so on)
All-Time Best Selling Jump Series
| Title |
vol. & Status |
Circulation |
| Dragon Ball |
42 complete |
150,000,000 - 160,000,000 |
| Kochikame |
151 ongoing + related books |
135,000,000 - 150,000,000 |
| One Piece |
45 ongoing |
130,000,000 |
| Slam Dunk |
31 complete |
108,000,000 - 120,000,000 |
| Naruto |
36 ongoing |
67,000,000 |
| JoJo's Bizarre Adventure |
Series ongoing |
47,000,000 - 70,000,000 |
| Fist of the North Star |
27 complete |
47,000,000 - 60,000,000 |
| Captain Tsubasa |
37 complete + 18 ongoing |
52,000,000 (series: 70,000,000) |
| Kinnikuman |
36 complete |
50,000,000 (series: 60,000,000) |
| Dragon Quest: Dai no Daibouken |
30 complete |
30,000,000 - 50,000,000 |
| Rurouni Kenshin |
28 complete |
47,000,000 |
| Yu Yu Hakusho |
19 complete |
44,000,000 |
| Rokudenashi Blues |
42 complete |
43,700,000 |
| Bleach |
27 ongoing |
39,000,000 |
| The Prince of Tennis |
35 ongoing |
37,000,000 |
| Hunter X Hunter |
20 ongoing |
36,958,000 |
| Dr. Slump |
18 complete |
35,000,000 |
| City Hunter |
35 complete |
35,000,000 |
| Bastard!! |
23 ongoing |
30,000,000 |
| Saint Seiya |
28 complete |
25,000,000 |
| Hikaru no Go |
23 complete |
22,000,000 |
| Shaman King |
32 complete |
22,000,000 |
| Sakigake!! Otokojuku |
32 complete |
22,000,000 |
| Cobra |
entire series |
20,000,000 |
| Cat's Eye |
18 complete |
18,000,000 |
| Kimagure Orange Road |
18 complete |
18,000,000 |
| Toilet Hakase |
30 complete |
15,000,000 |
| Hana no Keiji |
18 complete |
14,000,000 |
| Houshin Engi |
15 complete |
13,300,000 |
| Ring ni Kakero |
25 complete |
13,000,000 |
| Magical Taruruuto-kun |
21 complete |
12,600,000 |
| Eyeshield 21 |
19 ongoing |
12,300,000 |
| Black Cat |
20 complete |
12,000,000 |
| Circuit no Ookami |
13 ongoing |
11,000,000 |
| Barefoot Gen |
10 complete |
10,000,000 |
| I''s |
15 complete |
10,000,000 |
| Ginga Nagareboshi Gin |
18 complete |
10,000,000 |
| High School! Kimengumi |
20 complete |
10,000,000 |
*Includes Bunkoban (smaller than normal tankobon and higher quality) and Kanzenban (Perfect or Complete Edition) and other compilation volumes.
*Includes sequals that are published in other magazines.
Note that many of the top-selling manga, such as One Piece and Naruto, currently serializes in Shonen Jump. Will these series do what Dragon Ball, Yu Yu Hakusho and others have done in the past, and bring Shonen Jump's back to its former glory, or will Shonen Jump have to rely on its popularity from overseas to stay "in the game"?
References:
- Exlight.net
- 2ch Jump Log Warehouse
- Japan Magazine Publishers Association (JMPA)
- Weekly Shonen Jump Wikipedia Entry
Selected texts translated by Michiko
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According to that shounen
According to that shounen magazines circulation graph, weekly shounen champion lost all its readers between the years 2001-2003 O.o
Actually, data from those
Actually, data from those years weren't available, there should be a break instead of the "0" sales you see.
The circulation graph for
The circulation graph for the magazines is one decimal place too far to the right. The total population of Japan is only 128 million.
Oops you're right, the graph
Oops you're right, the graph has been fixed.
Eh heh, now you've moved it
Eh heh, now you've moved it too far to the left. ;) (The range should be between 0 to 70 million, if you were directly importing the data from WJ Log.)
I do have a question about the figures you present from WJ Log... are the sales numbers given for each year the averages of the number of copies sold per month during that year, or are they the averages of any single issue sold during the year? I ask because the weeklies are obviously released 4 times a month, compared to the one for the monthlies, so perhaps including both monthlies and weeklies in the same chart creates an unfair disadvantage for the monthlies.
> The range should be
> The range should be between 0 to 70 million
Looking at the data from wj_log, the graph should be right (0 to 7 million = 0-700万).
Wait, strike that question.
Wait, strike that question. I just got confused by the graph. ^o^;
maybe
maybe the readers are not very interesed od what a the moment Shonen Jump offers. I guess the magazine will need to make a market investigation of the why, maybe their money is limited and dont think shonen jump as a priority, maybe the attention has gone to other styles of shonen, anything could be.
It's the internet people!!!
It's the internet people!!! Believe me, the reason why the magazine sales are drop is becuse of the internet that exists in our time!! Though there are hit mangas such as One Piece, Naruto, Fairy Tail etc... the sales drop because of the internet.
Ever sice technology has become better and better, we used the internet to find and get stuff for free. This is exactly what happens to the magazines at the moment. People have been buying the magazines, scan them and distribute it throughout the internet for no cost at all. So even though we have hit series like One Piece or whatever, it won't matter aor change a thing. People are just going to get scans off the internet for free anwyay rather than buying the magazines itself. Because of this sales have been dropped because more people read the scans for free. This is exactly what is happening to manga readers throughout the world, people get the scans off for free rather than buying the mangas/magazines itself.
You might be asking, then how come from 1987 - 1994 the sales of shonene jump magazine is up. Well duh the internet and technology weren't that devloped back then, people buys them to read mangas, that's how the slaes are up. And not to mention that during those times there are hit series like dragon ball and yu yu hakusho, well of course the sales were good. Even if dragon ball and yu yu hakusho was in the times where internet and scanners exist, same thing is going to happen anyway. People are just going to find the scans off he internet for free.
So it's not the series itself that made the sales drop, it's the technology for beig so hi-tech that people use it to find a way to get it for free.
well, that's a factor but it
well, that's a factor but it is in no way a determining one as most manga fans still buy the volumes even if they first read it in scans, and those who don't wouldn't have bought them otherwise for the majority... For countries outside Japan, most people wouldn't even KNOW about manga without scanlations, so considering all the money manga and anime companies are making overseas I doubt one can reasonably blame scanlations at all :)
I second Pat. The thing is,
I second Pat. The thing is, if they released Jump at the same time/speed in america, it would be worth it to get it. I'd rather read manga on paper than computer anyway, and I could get all the other series in it. The only people who actually get jump now are kids who don't realize the series is further along than they realize.
Sales figures?
Hey, where's Death Note? I'm sure that it's sold more than 10 mil. It should definitely be on that list.
the first chart
in the first chart it says that its the LATEST first edition volume sales but katekyo hitman reborn has the sales of volume 2 instead of the sales of volume 14 and on a side note is circulation the amount of money made or the amount of copies sold
Circulation is the # of
Circulation is the # of books sold.
As for the latest edition thing, it's probably the vol. w/ highest sales, though looking at the JP site, 最新初版 does translate to newest 1st edition, which is kind of strange.
hi
what is the newest item in the newest shonen jump magazine?
Houshin Engi
Houshin Engi has 23 volumes not 15
NARUTO IS THE BEST!!! KEEP ON GOING!
YOU KNOW, I SINCERELY BELIEVE THAT NARUTO WILL MAKE A GREATEST LEGEND AND INCREASE THE POPULARITY OF SHOINEN JUMP TO AN UNBELIEVABLE EXTENT. NOTHING TO WORRY 'BOUT HA HA
NARUTO IS FAR BETTER THAN DRAGON BALL, IN MY OPINION.
Dragon ball was the best and still is.
Its clear and obvious that Shonen Jump severe decline was right after dragon ball ended in 1995 and they never came back to those golden days even tho they have one piece,naruto,bleach,eyesheild,death note,dgray man and prince of tennis.
It simply means dragon ball is better than all of them combined, even tho its only 42 volume, dragon ball blow the competition out of the water even if they has more volumes which is AMAZING.
i agree 100% with you. and
i agree 100% with you.

and to add to what you said you can see in this graph that
THE best time of shonen jump history was between 1984-1995 and they never before 1984 or after 1995 equal its numbers or come close, any idiot will know thats when dragon ball started(1984) and thats when it ended(1995).
finally i think shonen jump owe it to akira toriyama sensei big time.
help where to get a book
heya all just browsing n came across this site.am a huge fan of the manga and anime of all stuff thats in the books.i watch them all (YUGIOH N GX NARUTO BLEACH DRAGONBALLZ D GRAYMAN )anyway i dont have a clue where i can get my hands on the v-jumps or weekly shonen jumps.ive looked high n low for them on the web.does anyone know or if anyone wanna help me out id be very greatful
Response
My take is that Dragon Ball is the greatest anime/manga ever. But others will disagree. Case in point of how great is: Bleach, One Piece, and Naruto are all series where the creators have had some influence from Dragon Ball. In the Japanese One Piece, Luffy is voiced by the woman that did Krillin in Dragon Ball. The minor character on One Piece, Dr. Kurai (something like that), was voiced by Masako Nozawa (born Oct. 31, 1936), the woman who would go to voice Dragon Ball's star, Goku (and his sons).
well on accordance to what
well on accordance to what someone said, if it werents 4 scanlations many ppl wouldnt even know about manga, and sometimes ppl prefer the scans over the official releases in whatever their native language is cus the companies that licence the manga do such a craptastic job in translating/editing them. On the other hand, some ppl can read japanese, so i'd be pontless 4 them to buy the magazines, and thats also when scanlations come it. I think that if the licencing companies would release the manga faster and take into consideration that fans want it as authentic as possible, there might be even mo sales and scanlations might decrease.
Most popular manga
As a guy that started to watch manga in the 90s, I can tell you that slam dunk was the most popular manga in Japan during that time. If you calculate the circulation per volume, Slam duck beat both Dragon Ball and One Piece.
You should note that most popular shonen manga are either about fighting or sport. So the shonen magazine need both type of series to stay alive. For the current running series, both One piece and Naruto may be able to replace Dragon ball on the fighting genre, but Prince of Tennis and Eyeshield popularity are not even close to slam dunk. So I suggest Shonen Jump to focus on finding a good sport series. Although I don't think they can find another slam dunk, if the new one can come close to Captain Tsubasa in terms of popularity, Shonen Jump may be able to rise again.
???
The figures in this article don't make any sense to me. They have Bastard!! listed as the 19th most popular of all time, yet it doesn't even appear under the currently serialized titles when it (supposedly) ranks higher than Gintama... Bastard!! isn't even Shounen anyway so it shouldn't be there. O.o
You got it confused
You got it confused mister/miss, the first list are the top selling manga currently serialized on SJ. The second list is the top selling manga in japan. The second list has manga from other magazines.
We need something on the lines of DBZ
Well, we really do need a manga like DBZ. Well first of all those are only the sales for Japan. If you count worldwide DBZ exceeds like almost 300 million. And people are still buying those volumes. So far I have not seen any manga with such powerful influence. Naruto doesn't have that caliber. Possibly no action/fighting manga is catching up to DBZ because all those manga were somehow influenced by DBZ. We need to have a manga with an innovative idea. Plus we also need a powerful sports manga similar to Captain Tsubasa and Slam Dunk. Thats my 2 cents.
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