Shanghai World Expo Organizers Looking for Mascot

The organizers of the 2010 Shanghai World Expo are soliciting ideas for a mascot. According to the announcement, this "contest" is open to organization and people from around the world, from professional designers to anime and manga artists. The deadline is May 31st, and the winning proposal will received 200,000 yuan (~$25,000). The official rules can be found here (an English version should be available soon).