Sales Campaign Promoting Fujoshi Manga to Take Place in Japan

ANN reports that a special sales campaign called the "I Love Fujoshi Fair" will take place on Wednesday in over 3,000 bookstores across Japan. The campaign's purpose is to promote two fujoshi works: Tonari no 801 chan by Ajiko Kojima and Fujoshi Kanojo (novel) by Petanbu:

On Wednesday, a special sales campaign called the "I Love Fujoshi Fair" will take place at bookstores across Japan to promote two best-selling books about female otaku. "Fujoshi" is Japanese slang for a female fan of boys-love/yaoi manga. The promotion features the manga Tonari no 801 chan (My Neighbor Yaoi) by Ajiko Kojima and the novel Fujoshi Kanojo (Yaoi Fangirl Girlfriend) by Petanbu.