Tokyopop And Video Games Live Announce Exclusive Marketing Partnership
Biggest Game Concert in the World Teams with Manga Giant!
Comic-Con, San Diego CA (July 24, 2007) - TOKYOPOP, the #1 publisher of graphic novels in North America and the largest supplier of manga entertainment in the world, today announced an exclusive marketing partnership with Video Games Live (VGL), the immersive concert experience that features music from the biggest video games of all time, performed by the world’s most respected orchestras and choirs. This alliance makes TOKYOPOP the exclusive manga sponsor to this critically acclaimed and world-renowned concert series.
"We are extremely excited to form this exclusive marketing alliance with Video Games Live," said Marco Pavia, Director of Marketing at TOKYOPOP. "There is strong crossover between manga fans and gamers. Some of our hottest manga is video-game based, including Warcraft, Kingdom Hearts, Devil May Cry 3, .hack, and Archlord. Forming this partnership with the sizzling Video Games Live concert series was a perfect fit."
"We're proud to help support the efforts of TOKYOPOP. The company is a great source for people to be exposed to all of the incredible game-related manga that exists out there," said Tommy Tallarico Co-Creator and Executive Producer of Video Games Live.
TOKYOPOP will be sponsoring the shows throughout 2007, with special promotions surrounding each event including pre- and post-show festivals, prize packs, contests, and giveaways. The TOKYOPOP website, www.tokyopop.com, will feature exclusive live video from the shows throughout the year; in addition, the VGL profile on TP.com will offer ticket giveaways and other prizes throughout the 2007 concert series.
Video Games Live bridges a gap for entertainment by exposing new generations of music lovers and fans to a symphonic orchestral experience while also providing a completely new and unique experience for families and/or non-gamers. Video Games Live features the power and emotion of a symphony orchestra mixed with the excitement and energy of a rock concert and the technology and interactivity of a video game–all completely synchronized to amazing cutting-edge video screen visuals, state-of-the-art lighting and special on-stage interactive segments with the audience.
Video Games Live™ features the best music and exclusive synchronized video clips from the most popular games from the beginning of video gaming to the present. Games include:
Mario™, Zelda®, Halo®, Metal Gear Solid®, Warcraft®, Myst®, Final Fantasy®, God of War™, Kingdom Hearts, Castlevania®, Medal of Honor™, Sonic™, Tron, Civilization IV, Tomb Raider®, Advent Rising, Headhunter, Beyond Good & Evil™, Splinter Cell®, Ghost Recon™, Rainbow Six®, EverQuest® II and a special retro Classic Arcade Medley featuring over 20+ games from Pong® to Donkey Kong® including such classics as Dragon's Lair, Tetris, Frogger, Gauntlet, Space Invaders & Outrun!
About Video Games Live™