Comic Yell, Shojo Manga for Boys

From Mainichi Daily News comes an article on Houbunsha's Comic Yell, a new magazine that will carry girl-oriented manga aimed at men:

The success of the girl-oriented manga amongst male manga fans prompted the release of Comic Yell, Japan's first girl's manga for men.

With men's manga like Shonen Jump attracting a 50 percent female readership, Comic Yell's publishers Hobunsha figured it was time to give guys an opening into the world of shojo, or girl's, manga.