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Japanese Companies Sees Value in Licensing

Thu, 2007-07-19 22:22
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The Japan Times has published an article that explains how Japanese companies are beginning to explore the benefits of licensing:

A growing number of Japanese businesses are eager to license their products, not just for royalties but because they see licensing as an effective marketing strategy, according to a licensing association official.

Source: The Beat

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eh well...

Submitted by doomnezeu (not verified) on Fri, 2007-07-20 02:46.

Hard times. I smell consumism and many "pre-ordered" shows.

If you want a show to be "licensed", you need to make it the way the publisher demands. Pfff.